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Reinforcing its never-ending pursuit of creative possibilities, Byredo introduces fine jewellery as a new permanent category. The series builds from foundational archetypes – to pierce and to adorn – that decode the practice of individual ornamentation and self-expression. Uniting two central motifs into a singular expression, rounded pearl shapes interlock with graphic bars, forming a pattern that can be repeated and extended ad infinitum.
A material output that embodies Ben Gorham’s aim to translate emotions deeply rooted in the personal, the debut collection draws upon a part of his heritage, named for the Hindi word ‘Virasaat’ meaning ‘inheritance’. Made to endure, it signifies the value inherent in these totemic objects, passed down from older generations to the next like a birthright.
The collection takes a craft-orientated approach to the discipline, made in Italy using precious metals such as silver and gold. The series of necklaces, bracelets, rings and earrings appear fluid, as if shaped by ebbs and flows of water and time, ready to take on the unique imprint of the wearer.
The Tama is the West African talking drum, its body wrapped in leather, capable of “speaking” by modulating its tension. Small and portable, it is held close to the body like a companion of rhythm.
The pouch, also in leather, carries only what is essential and pulses with movement. It becomes the beating heart of the dance, always ready to resonate.
Mojave Ghost is an ode to the raw beauty and enduring spirit of the Mojave Desert, where only the most resilient flowers can bloom amidst the vast, arid landscape. The fragrance opens with the delicate yet powerful essence of Magnolia, balanced by the warmth of rare Sandalwood, flourishing in this unforgiving environment. As it unfolds, powdery Violet and crisp Cedarwood evoke the quiet strength of desert flora. The base of Musks, Vetiver, and Cedarwood leaves a lasting impression of resilience and elegance, embodying grace and the rare beauty that survives the desert’s harshness.
Inspired by the unyielding beauty of the Mojave Desert, the Absolu de Parfum pays tribute to the remarkable resilience of the Ghost flower that blooms in the harshest, driest landscapes.
Intensifying the woody aspect of Mojave Ghost, this reimagined composition further develops the fragrance’s mysterious side. Crisp pear, ambrette, and exotically sweet Jamaican naseberry open on a fruity vibrance, complemented by the heart of powdery violet, magnolia, and lingering sandalwood. A profound base of vetiver and cedarwood perpetuates this woody intensity, with warm amber and chantilly musk alluding to the desert’s soulful beauty.
Beyond the fragrance, the homage to craftsmanship is reflected in the newly redesigned Absolu de Parfum bottle. The textured cap, inspired by Yakisugi, the Japanese art of charring wood, embodies the deep intensity, transformation, and enduring strength that mirrors the essence of the Absolu. The silver and gold atomizer spray, with its industrial edge, complements the bottle’s elemental design and the clean curves of the glass. Within the bottle, the hue of the Absolu de Parfum is intensified, offering a visual hint at the rich concentration of fragrance inside.
A featherlight, fast-absorbing lotion that delivers hydration, leaving the body impeccably soft and delicately perfumed with a signature fragrance, now in a new 450ml format.
Inspired by the raw beauty and enduring spirit of the Mojave Desert, Mojave Ghost echoes the dry warmth of cedarwood with the soft luminosity of Jamaican naseberry. Powdery violet flowers hint at the resilience of rare blooms, while musky ambrette and warm amber round out a captivating fragrance.
Complete the Mojave Ghost body ritual with the Body Wash and Hand Cream, for a complete sensorial experience and lasting fragrance.
A delicate cleansing formula that leaves the skin soft and veiled in Byredo’s iconic signature Mojave Ghost scent, now in a new 450ml format.
Inspired by the raw beauty and enduring spirit of the Mojave Desert, Mojave Ghost echoes the dry warmth of cedarwood with the soft luminosity of Jamaican naseberry. Powdery violet flowers hint at the resilience of rare desert blooms, while musk and vetiver round out this captivating fragrance.
Complete the Mojave Ghost body ritual with the Body Lotion and Hand Cream, for a complete sensorial experience and lasting fragrance.
Bal d'Afrique Absolu reimagines the iconic scent with a more gourmand intensity, heightening the contrast between vibrant lightness and addictive depth, paying tribute to Africa’s rich cultural impact on music, dance, art.
This reinterpretation elevates the gourmand notes of Bal d'Afrique to an addictive level, all surrounding a heart of sweet praline. Notes of bergamot, lemon, and blackcurrant offer a bold vibrance before melting into praline, sweet musks, and violet. A woody blend of cedar and vetiver adds depth and drama to the base, with warm black amber extending the gourmand push of the praline right to the very end.
The Absolu de Parfum is held in a redesigned bottle, an homage to craftsmanship. Embodying deep intensity and transformation, the textured cap, inspired by Yakisugi, the Japanese art of charring wood, opens to reveal the silver and gold atomizer spray, complementing the bottle’s elemental design and the clean curves of the glass that showcase the intense color of the fragrance within.
Bal d’Afrique pays homage to the cultural heartbeat and enduring influence of Africa over time, particularly to the way its countless cultures have shaped dance, art, and music.<br><br> The fragrance opens with the luminous freshness of bergamot, the bright floral touch of African marigold, and the rich juiciness of blackcurrant, creating an immediate sense of vibrancy and uplift. At its heart, a delicate yet textured blend of violet and cyclamen reflects the depth and complexity of African creativity and expression. A grounding base of cedarwood and vetiver wraps the skin in soft, woody depth, gently rounded by the comforting warmth of tonka bean and musks.
A delicate cleansing formula that leaves the skin soft and veiled in Byredo’s iconic signature Bal d'Afrique scent, now in a new 450ml format.
Paying tribute to African music and dance, Bal d'Afrique marries marigold, bergamot, and blackcurrant with a base of vetiver, cedarwood, and tonka bean. Sparkling notes of floral violet, lily of the valley, and jasmine elegantly interject.
Complete the Bal d'Afrique body ritual with the Body Lotion and Hand Cream, for a complete sensorial experience and lasting fragrance.
A featherlight, fast-absorbing lotion that delivers hydration, leaving the body impeccably soft and delicately perfumed with the signature Bal d'Afrique fragrance, now in a new 450ml format.
Paying tribute to African music and dance, Bal d'Afrique marries marigold, bergamot, and blackcurrant with a base of vetiver, cedarwood, and tonka bean. Sparkling notes of floral violet, lily of the valley, and jasmine elegantly interject.
Complete the Bal D'Afrique body ritual with the Body Wash and Hand Cream, for a complete sensorial experience and lasting fragrance.
Gypsy Water captures the spirit of freedom and bohemian lifestyle and wakens a dream of a colorful lifestyle made of innate nomadism. It opens with fresh citrus notes of Bergamot, Lemon, and Juniper Berries, balanced by a hint of Pepper, evoking the invigorating energy of outdoor exploration. The heart reveals smoky Incense, soft Iris, and Pine Needle, conjuring memories of campfire nights beneath the stars. A warm base of Amber, Sandalwood, and Vanilla grounds the fragrance, embodying the free-spirited pursuit of adventure and the allure of the wild unknown.
Inspired by the beauty of life in motion, the Gypsy Water Absolu de Parfum pays tribute to the raw freedom of impermanence, capturing the quiet strength that emerges along journeys without destination. The Absolu de Parfum amplifies the fragrance's signature warm, woody dimension, revealing unexpected and uniquely compelling spicy facets.
Black pepper introduces a spicy contrast to sparkling bergamot and aromatic pine needles. At the heart, creamy orris butter is amplified by carrot seed for earthy warmth, while incense absolute adds smoky diffusion. At the base, vanilla absolute, white suede and ambroxan envelop the senses in a lingering amber-woody sillage.
Beyond the fragrance, the homage to craftsmanship is reflected in the newly redesigned Absolu de Parfum bottle. The textured cap, inspired by Yakisugi, the Japanese art of charring wood, embodies the deep intensity, transformation, and enduring strength that mirrors the essence of the Absolu. The silver and gold atomizer spray, with its industrial edge, complements the bottle’s elemental design and the clean curves of the glass. Within the bottle, the hue of the Absolu de Parfum is intensified, offering a visual hint at the rich concentration of fragrance inside.
A delicate cleansing formula that leaves the skin soft and veiled in Byredo’s iconic signature Gypsy Water scent, now in a new 450ml format.
Capturing the beauty of life in motion and the raw freedom of impermanence, Gypsy Water opens with bright citrus notes of bergamot, lemon, and juniper berries, balanced by a hint of black pepper that brings a lively freshness. The smoky depth of incense absolute, orris, and pine needle then adds a layer of mystery and intrigue. A warm base of amber, sandalwood, and vanilla completes the blend.
Complete the Gypsy Water body ritual with the Body Lotion and Hand Cream, for a complete sensorial experience and lasting fragrance.
A featherlight, fast-absorbing lotion that delivers hydration, leaving the body impeccably soft and delicately perfumed with the signature Gypsy Water fragrance, now in a new 450ml format.
Capturing the beauty of life in motion and the raw freedom of impermanence, Gypsy Water opens with bright citrus notes of bergamot, lemon, and juniper berries, balanced by a hint of black pepper that brings a lively freshness. The smoky depth of incense absolute, orris, and pine needle then adds a layer of mystery and intrigue. A warm base of amber, sandalwood, and vanilla completes the blend.
Complete the Gypsy Water body ritual with the Body Wash and Hand Cream, for a complete sensorial experience and lasting fragrance.
Blanche is a tribute to the beauty of contrasts, where purity meets intimacy with tenderness and character. It opens with a crisp burst of Aldehyde and the soft elegance of Rose Centifolia, evoking the freshness of clean linen and the allure of freshly laundered fabrics. At its heart, tender Peony and Violet bloom, unfolding into a warm base of creamy Sandalwood and velvety Musks. Blanche embodies the sensation of a fresh white shirt against the skin, where simplicity and quiet sophistication merge—a celebration of effortless comfort with depth and grace.