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Young Rose offers a fresh perspective on tradition, capturing the restless energy of youth and the audacity to redefine the future. This fragrance is an olfactive diary for those who are writing their own story, breaking free from convention. It opens with the bold, fiery notes of Sichuan Pepper and Ambrette Seeds, creating an unexpected spark. At its heart, the delicate Orris and rich Damascena Rose oil provide a twist on classic romance, blending tradition with rebellion. The base notes of Musks and Ambroxan ground the fragrance in warmth and depth, completing this unconventional tribute to youthful energy.
Byredo captures the tension between now and next: an invitation to live fully, to choose deliberately, to imprint the present with intention. Held like a quiet mantra at the back of the mind, one question remains: What do you choose today, to remember tomorrow? A scent crafted like a memory in motion. The fragrance opens with the vivid green freshness of galbanum, illuminated by the juicy brightness of blackcurrant and a veil of aldehydes that diffuse light through the composition. At its heart, powdery iris unfolds alongside warm, resinous labdanum, creating a textured impression that settles gently onto the skin. In the base, vanilla emerges in full, enriched by Ambrofix and an intimate veil of musks lingering on the skin as a subtle trace of what remains.
A celebration of Spring's early blooming flowers. A floral scent capturing the strength and delicacy of wild garden blossoms, as they reach their breathtaking beauty.
Mixed Emotions reflects the tumultuous nature of our times, capturing the complexity of our collective emotional landscape. Opening with the comforting warmth of Maté and the sharp sweetness of Cassis, the fragrance immediately contrasts with the grounding presence of Black Tea. At its heart, Violet Leaf synthetics introduce an element of disruption, adding depth and unpredictability. A base of subtle woods provides quiet strength, anchoring the composition in resilience. A harmonious blend of comfort and complexity, Mixed Emotions mirrors the bittersweet tension of today’s world.
1996 was inspired by Kirsten 1996, a picture of a young girl taken by iconic photographers Inez & Vinoodh in that year. To them, "This picture represents the duality that underlies our work and our life together and the scent is very much Ben's impeccable and sensitive interpretation of that", a warm blend of black pepper, leather and patchouli.
Mumbai Noise pays homage to the vibrant contrasts of Mumbai, inspired by Ben Gorham’s memories of the city’s rich past. This scent is a symphony of opposites, blending warm woods and amber with bright, dynamic notes. It opens with the plummy depth of Davana, setting a unique and intriguing tone. At its heart, a bold interplay of bitter coffee and sweet tonka beans unfolds, balancing intensity with warmth. A smoky base of Labdanum, Sandalwood, and Oud evokes the bustling streets of Chembur, where incense, coffee, and urban life merge into a mesmerizing, contemporary olfactive experience.
The scent of a traditional olfactory rose, the Damascena, is twisted by darkening its character. A classic symbol of love and devotion, the rose becomes decadent and dirty in Rose Noir, with an almost bestial quality.
<p>The fragrance M/Mink is a collaborative effort between BYREDO and creative studio M/M (Paris). The scent is inspired by a block of solid ink purchased in Asia, a photograph showing a Japanese master practising his daily calligraphy, and a large utopian formula drawn on Korean traditional paper.</p>
De Los Santos is a ritual of remembrance, honoring those who came before us while embracing the fleeting nature of existence. Inspired by Día de los Muertos and All Saints’ Day, the fragrance opens with the fresh clarity of Clary Sage and the bright sweetness of Mirabelle, blending life and transience. At its heart, earthy Orris and Cistus Oil add depth and warmth, evoking a sense of grounded reflection. A base of musky Ambroxan, Palo Santo, and Musks anchors the composition, capturing the power of collective remembrance.
The classic cologne has hit home with gentlemen everywhere, polite and poised like a sharp sidepart and a taper cut. Citrusy and crisp, fleeting in its solidity, it has been fitted with a youger and less formal suit, appropriate to Sunday relaxation.
The slow dance: A rites-of-passage moment for both girls and boys before they metamorphose into women and men. A feeling of exhilaration tempered by awkwardness, a heady collision of innocence and experience, not knowing and knowing, felt across countries, cultures and time. Slow Dance mixes ideas of the feminine and masculine, bitter and sweet, in a rich, intoxicating distillation redolent of warm skin and breathless exchange. Here (high school) clichés mingle and become something more; at once familiar and iconoclastic, the ancient perfumer’s arsenal is made modern and anew.
“Mister Marvelous was always a project intended to celebrate great character, resilience and creativity.”
— Ben Gorham, Founder & Creative Director, Byredo
A cult favourite returns: introducing the limited-edition reissue of our original Mister Marvelous Eau de Parfum. The scent pays homage to a contemporary man – clean cut, self-assured, exquisite and astonishing. Rewriting the rules of what it means to be Marvelous in 2022, the scent reflects the multifaceted, layered complexity of masculinity in today’s landscape, and the many roles the modern man navigates with confidence and ease in his daily life.
Mister Marvelous turns the classic men’s cologne on its head with a modern, citrus-led twist. Brimming with charisma and exuding the scent of a confident character, the sweet opening of mandarin leaves and neroli flower leads to a fresh heart of bamboo and green lavender. Like the ideal gentleman, full of gestures that delight, spicy notes of black amber and white cedarwood provide a final dash of intrigue. A fragrance that surprises and delights as it unfurls, much like the experience of knowing a Marvelous man.
Inspired by the sacred and transformative symbolism of saffron, Black Saffron Absolu de Parfum honors the precious spice’s enduring legacy, embodying an ever evolving red thread between cultural heritage and modern identity.
The Absolu de Parfum amplifies the fragrance’s mystical warmth, revealing more opulent spicy and leathery facets. Vibrant nutmeg and juicy blackcurrant introduce a bright, dynamic opening, which softens into a lush floral heart. At the base, bold notes of black leather, incense, patchouli, and agarwood bring depth, offering a richer, more addictive expression of Black Saffron’s signature.
Beyond the fragrance, the homage to craftsmanship is reflected in the newly redesigned Absolu de Parfum bottle. The textured cap, inspired by Yakisugi, the Japanese art of charring wood, embodies the deep intensity, transformation, and enduring strength that mirrors the essence of the Absolu. The silver and gold atomizer spray, with its industrial edge, complements the bottle’s elemental design and the clean curves of the glass. Within the bottle, the hue of the Absolu de Parfum is intensified, offering a visual hint at the rich concentration of fragrance inside.